The Nutella success story began in northwestern Italy, shortly after World War II, when master confectioner Pietro Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy, to extend the chocolate supply.
23 years later, in 1969, Ferrero U.S.A., Inc. was founded and Nutella was introduced to the US market. Today, the Nutella supply for the US is produced in Canada and somehow finds its way to the breakfast table quite regularly.
Nutella is a creamy, chocolaty hazelnut spread that tastes great at any time of day, as part of a quick snack or a delicious meal.
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