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Farmers don't like to talk about themselves. We prefer to listen. To the sun. The soil. The seasons. When you pay close attention to these details and put in extra work, everything grows just right. That’s why we wake up early every morning to deliver on our promise.That’s why we’re committed to creating healthier products that help people trade up from the alternative. With a century worth of roots in carrot farming, we wake up early every morning to work hard and deliver on that promise.