Non-alcoholic beer is one of those things that elicits strong reactions. Bring it up at a party and there's sure to be someone who vehemently disagrees with its existence, just like if you ask people in a coffee shop their opinions on decaf coffee.
Heineken’s latest innovation, Heineken® 0.0, is a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 33cl bottle. The brand’s iconic green label has been turned blue – the color associated with the alcohol-free category.
Born in Amsterdam, raised by the world, Heineken today is the world’s leading premium beer. Ever since the company was founded in 1873, Heineken has shown continuous devotion to ensure the highest quality in all aspects of the brand.
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