Luckily, we’ve got it covered with our new pineapple & passion fruit super juice. Boosted with white guava and vitamins, it’s sure to brighten up your day, and maybe your hair. We said maybe. 

We started Innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies and put a bin saying 'Yes' and a bin saying 'No' in front of the stall. Then we got people to vote with their empties. At the end of the weekend, the 'Yes' bin was full, so we resigned from our jobs the next day and got cracking.

Dreams can be pretty great. Like the one where you’re lying on a beach while someone in a Hawaiian shirt gently fans you. Or the one where you’re accepting an award for having a good hair day. Congrats. So, when it comes to waking up, real life needs to be pretty special too.